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Political Marketing Research

Take action with sophisticated political marketing research reports and insights. Stay competitive and reach the right people with effective targeting.

Our political marketing research reports provide insights into the down-ballot contest for the 2026 Gubernatorial Election.

Get a better understanding of how would-be voters research candidates before an election. An effective campaign strategy will divide the voter base into segments and target each segment with concise messaging to incentivize turnout. Public sentiment would suggest current polling efforts are “irrevocably broken.”

If successful in reaching the attention of your targeted audience, you must turn skeptical citizens into guaranteed votes with credibility and trustworthiness. Craft campaign messaging around the issues constituents genuinely care about with our Election Insight Reports.

We provide a demo of our marketing research reports on the 2020 Board of Education Contest for the Metropolitan Area of Maryland. Here you will learn what were the common factors between the winning contestants, what issues were popular overall, and for each candidate.

Marketing Research Report Demo

Candidates who seemed more experienced and primarily campaigned on budget and teachers’ salary won their respective races.

Users demonstrated greater interest in a candidate’s experience than their initiatives. On the issues, budgeting and teachers’ pay scored higher across the winners for the Board of Education.
political marketing research reports election insights prince george's county issues

Are candidates reaching their base through the proper channels?

political marketing research reports election insights age demographics
It is worth thinking about the demographics of your voter base. These include factors like age and gender, but also how voters get their information. More than 50 percent of our users engaged with our guide via a mobile device or tablet.

The rise in news consumption on mobile devices is on par with a recent Pew Research report that 86 percent of Americans get their news from a digital device.

What works in one district may not work in the neighboring district

political marketing research reports election insights education issues
Montgomery County users were notably higher on Board of Education candidates’ initiatives than experience; compared to the neighboring Prince George’s County. While the two counties displayed similar priorities on the top 3 issues, they differed around #4 regarding teachers’ salary and government accountability.
Our competitive intelligence and savvy political marketing allow us to produce high-quality research reports, which are critical to a successful campaign.

Download the Entire Report

Download the entire report for “Election Insights – User Research Behavior for Board of Education Elections.” Our political marketing research reports includes details of the 2020 Election Results for the Board of Education election in Montgomery County and Prince George’s County, Maryland. Get a visual detail of each candidate’s platform, how users engaged with each candidate’s platform, and campaign analysis.

Get Election Report
political marketing research reports election insights
Candidate

Competitor Analysis

Voters can be your best source of intelligence. Leverage what your constituents are saying, giving you the edge over your competition with better messaging and raise more money.

Goals

Voter Segmentation

Elections are complicated, in recent years, political campaigns have adopted micro-targeting strategies and with the right data, you can segment voters for specific messaging.

Candidate

Social Media Analytics

Measure social analytics performance and leverage your reach to your voters, boost your platform, and identify potential grassroots donors. Get an accurate view of how well your campaign is running.

Candidate

Data Visualization

Track all your electoral data in one place, diving deeper into your data, including Google Analytics, NationBuilder, Facebook Analytics, Twitter Analytics, LinkedIn Analytics, Google AdWords, and more.

How can we help? Need more insights?

kBoulevard delivers unique analytic services for campaigns looking to engage at the local level while still being cost-effective. We are one of the fastest growing market research firms in the industry to produce political marketing research reports. Learn more about voter sentiment and effective political marketing.

Contact us about tailored reports

Frequently Asked Questions

How long have you been working on local elections?
kBoulevard was established in 2016, as we have been intimately involved with local elections since 2015.
What political parties do you work with?
We are a political media resource designed to convey unbiased information in the digital age. We specialize in partisan politics. We can get your initiatives to all electorates regardless of political affiliations.
Do you work with small elections?
We believe the political process starts at the municipal and regional levels. As a result, we focus our attention on local elections that directly affect your district and your neighborhood.
How do we communicate?
We have access to multiple platforms and can cater to any style of communication. We can do video chat, email, conference call, and face to face (if in the Metropolitan area).
Do I need a website?
It helps! Your website should pop up when a potential voter Googles your name. While you could run a competitive campaign without one, it helps get constituents familiar with you before engaging personally.
Are you local?
We focus primarily on the metropolitan area (District of Columbia, Maryland, and Virginia), but our services provide information about campaigns across the country at all levels.